I don’t like buying music from iTunes. Typically a track is 99 cents or more popular cuts from an artist are $1.29 a pop, respectively. My problem isn’t that; my problem is an album will still run you 10 bucks when in a store most albums will run you anywhere from 10-12 bucks except with the physical product you get full quality audio and a whole booklet with linear notes, lyrics, thank you’s, artwork, essentially the FULL vision the artist had; not just a .jpeg of the cover art you can flip through in iTunes.
Most song quality in iTunes is just alright; better than a few years ago when the standard was sill 128kbps. Now I believe most songs are standardized at 192kbps (about 5mb for a usual song). Still, even with that quality boost we’re nowhere near what should be standard for audio. I always thought as hard drive prices plummeted, consumers wouldn’t mind having a full quality .wav piece of audio (about 40mb for a usual song) taking up space on their now “not so precious hard drive real estate”. The opposite has occurred; now there’s just MORE room to fit your less than stellar quality on!
Fact is I don’t mind buying singles off of iTunes, and their exclusives are usually great when artists offer them. After all, iTunes and digital consumption is the future (if it’s not already full blown here); I’m not fighting that. The only way is to embrace it. My gripe is in two areas. One, Apple needs to step up and make people care about the full vision an artist has again. iTunes being the largest digital retailer of music they have the responsibility. They offer such things like iTunes LP which gives you all sorts of material including a clunky digitally downloaded booklet in .pdf form which can’t be transferred to one of their portable devices; why even bother? Apple, charge me 12 bucks for a digital album and give me the record in .wav format, a digital booklet which can be transferred to my Apple portable device (I mean how cool would it be to flip through an artists vision with my finger via my iPhone or iPod Touch!), include the lyrics to be part of every file, and give me the iTunes extras the artist offers. This is how you win over the hardcore fans of music and their favorite artists; which you’re still missing. While it’s not a big market and you already have 95% of music listeners, go the extra mile…let me GIVE you MY money!
My second gripe is in the end, I’m being forced out of music retailers. I’m in a demographic city where the only places you actually buy physical copies of cd’s are Best Buy, FYE, and other evil corporations (like most cities now). There are no record shops to chat with the clerk about Sufjan Stevens, and The Beach Boys. I’ve been forced to buy new music through iTunes lately. GOOD new music, POPULAR new music! I’ve searched for weeks to buy the new Foxy Shazam record in it’s physical form; still have yet to get my hands on it. The new Gaslight Anthem, the same thing. The Cure’s Disintegration re-master, yep, same thing. I looked for almost two weeks for The Morning Benders record earlier this year; no dice. Best Coast has a great new record on the horizon being released the 27th of this month; I’m not even going to attempt to find it in a retailer. Sure, I could order on Amazon and wait a week and half and ruin the excitement of having it on release date, plus pay shipping and handling and get into a physical copy for 15 bucks. Is it worth it? Yes. But my excitement for this music overcomes me and I break down to iTunes 192kbps standard *sigh*, an endless cycle.
The problem I’ve described here isn’t Apples’ fault, nor is it Best Buys’, or the artist. The blame really comes with the record companies and music distributors. They have no idea how we want to consume music anymore. Eminem just sold almost 800,000 copies in his first week! If I go to my Best Buy they have 5…FIVE shelf spaces of his record; but I can’t find a single copy of Foxy Shazam which is a major label, high production release. We either need to take the plunge and start distributing music digitally with an option for serious consumers and fans or labels and music distributors need to hold off on killing the physical format until technology is ready to adapt. We’re in an odd grey area right now and I’m looking at major players such as Apple and major labels (or at the very least popular Indie labels) to make us believe the future is here. Someone, please spearhead a revolution we’re all waiting on. Until then, I’m still waiting…
Bonus: Below I’m streaming Foxy Shazam’s single Oh Lord. Enjoy!
Oh Lord
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.







